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FORWARD THINKING
To be a thought-leader in any industry, you have to be a relentless student of it. We are lifelong learners, examining every new trend and technology, figuring out how to incorporate in best practices to the benefit of all. Check out our blog, FourWord, for our team’s thoughts on a range of topics from ad world trends to the role of puppies and plants in creative spaces.
Tourism in Totality
There’s nothing more satisfying than the thought of thousands upon thousands of people flocking to a city or region, booking hotels and setting out, cameras in hand, to experience the sights. Until all those people decide to arrive in ONE DAY.
Harnessing the Power of AI in Your Agency Workflow
As a small creative agency, staying ahead of the curve and maximizing efficiency are essential for success. One powerful tool that can help achieve these goals is artificial intelligence (AI).
Directing from Stage to Agency
As someone who wears two hats – a creative director at an advertising agency and a director of local theater – I've discovered a surprising overlap between these seemingly disparate roles.
Our Office is a Landmark
FourthIdea’s headquarters are located at 535 Washington Street. But most locals know that address as the iconic Electric Tower, one of the most recognizable buildings in the Buffalo city skyline. An Illuminated History The Electric Tower was built during Buffalo’s heyday in 1912 as the headquarters of General Electric. It…