Designing a brand new identity system for the South Rim of Grand Canyon National Park required an involved understanding of the brand’s heritage and culture.
Symbolizing the “grand” experience to the visitor in a recognizable, meaningful way, the new identity serves as the public facing language that reflects the positioning of Delaware North Grand Canyon. Most importantly, it reinforces the Canyon’s brand personality and characteristics that are most meaningful to visitors.
Encompassing the iconic and majestic geography and landscapes, we created a cohesive identity program that was designed to create brand awareness and capture the unique spirit of the Grand Canyon.
A comprehensive Graphic Standards Guide was used to ensure uniformity and consistency across all forms of media within the park. The identity system works to emphasize why so many visitors come every year to be galvanized and educated by the breathtaking views and rich history of the Grand Canyon.