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Kanjam

Given the popularity of this unique American sport, KanJam has continuously grown since inception in the 1990’s. In an effort to reignite the brand and deliver a premium shopping experience, KanJam recently launched the redevelopment of a fully responsive website. The site will serve as the central marketing tool to provide credibility and create a “warm” prospect for the KanJam team.

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In an effort to win the hearts of KanJam loyalists, FourthIdea worked collaboratively with KanJam to ensure the brand personality, strategy and messaging align to reignite the KanJam brand – one that pulls prospects into the sales cycle.