Once the “honeymoon capital of the world,” the Niagara Falls, New York brand was showing its age. This iconic global destination brimming with breathtaking natural scenery, historic cultural landmarks, and burgeoning economic development deserved a dynamic marketing campaign with a new position and a fresh promise.
Inviting travelers to come “do” rather than just “see,” the new platform re-imagines Niagara Falls USA as a true adventure brand, capturing timeless elegance and refined beauty. The modernized logo was unveiled alongside a tagline that embodied the redefined brand:
Where Adventure Comes Naturally
From this foundation, we developed a campaign that drove an integrated, multi-channel marketing strategy, delivering Niagara Falls USA’s specific objectives while reinforcing its umbrella brand position.
Complementing the Travel Guide, the region’s flagship marketing vehicle, a brand anthem video takes viewers on an epic journey, encountering many of the spectacular attractions the area offers.
From print ads to virtual reality, the Niagara Falls USA campaign maintains consistency in their message while engaging and inspiring potential visitors.