Answering the call for adventure.
As Agency of Record for Niagara USA, we had been in the process of branding the American side of the Falls when we got the call that Niagara USA was going to have a spot on the newly-installed “Welcome to Buffalo Niagara” Jumbotron at the Buffalo Niagara International Airport.
For us, this was a unique opportunity to introduce the world to this natural wonder in a way people had never seen before. Branding the American Side as the Adventurous Side, FourthIdea has positioned Niagara USA as a destination being much more than the Falls, where one can experience an authentic adventure while evading the more obvious tourist traps. We created a video that reinforced this position by showcasing Niagara USA as the place that brings out everything from one’s daring to romantic side.