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PMBA Marketing Campaign

University at Buffalo

The UB School of Management (UBSOM) has the Buffalo region’s only nationally ranked PMBA program—and it occupies a prominent position within the Western New York business community, providing graduates with significant skills and a strong local network that will last a lifetime. As an invaluable community asset, the UB School of Management’s PMBA program contributes vital training to the business people of the region, with a significant amount of program graduates staying in the area for the remainder of their careers.

With the Buffalo region gaining momentum economically, it is an ideal time for entrepreneurs, managers and business people of all kinds to strive to reach their full potential—and “ride the wave”. This is the foundation of the “RISE UP” campaign. It is a rallying cry for Buffalo to capitalize on the opportunities that are coming. It directly connects Buffalo’s success with the success of its individual citizens—and provides a path for everyone to “rise up” and participate in the Renaissance of this determined, and ascending region.