Not to brag, but we’ve gotten the art of complex photo and video shoots down to a science given the number of photo-worthy tourism clients that have invited us in to capture their destinations. But sometimes, when our talent includes small humans or members of the animal kingdom hell-bent on…

One of my first projects when I interned at FourthIdea was brainstorming ideas for the office’s interior design. This involved studying the space, observing the properties, and considering elements that could be repeated throughout the office and break up the hard surfaces that are often found in workspaces. The solution?…

When it comes to being a designer or art director specifically, spreadsheets can help us to be more creative. Sound paradoxical? Allow me to elaborate.

There’s nothing more satisfying than the thought of thousands upon thousands of people flocking to a city or region, booking hotels and setting out, cameras in hand, to experience the sights. Until all those people decide to arrive in ONE DAY.

As a small creative agency, staying ahead of the curve and maximizing efficiency are essential for success. One powerful tool that can help achieve these goals is artificial intelligence (AI).

As someone who wears two hats – a creative director at an advertising agency and a director of local theater – I've discovered a surprising overlap between these seemingly disparate roles.

FourthIdea’s headquarters are located at 535 Washington Street. But most locals know that address as the iconic Electric Tower, one of the most recognizable buildings in the Buffalo city skyline. An Illuminated History The Electric Tower was built during Buffalo’s heyday in 1912 as the headquarters of General Electric. It…