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Creating a Brand with Depth

Rebranding aquarium of niagara

Client since 2023
Complete brand redesign

The Aquarium of Niagara has evolved over the last 60 years from a small research facility into to a world-respected center dedicated to the conservation and care of all aquatic life. They needed a brand refresh that accurately reflects the visit-worthy destination they are today—and helps convince locals that this small institution has a big impact on the world around us.

Final deliverables included a complete visual identity suite, tagline, brand guidelines, umbrella campaign concept, interior + exterior signage, merchandise, and brand launch campaign

Aquarium of Niagara Logo Suite

30 Second Connected TV Spot

Take it outside


As part of the Aquarium’s brand launch campaign, we designed two billboard executions that featured beautiful close ups of the stars on display — the sea lions and the penguins. The boards also incorporated the new visual identity as well as the tagline, which served as the overarching concept of the campaign. 

Apparel that makes a splash

As part of the Aquarium’s new visual identity, we also designed new wetsuits for their animal trainers. If sea lions and penguins wore clothes, boy would they be jealous!




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