A natural winner.
Delaware North’s Travel and Hospitality division was invited to bid on operating and marketing the concessions at the Boise Airport (BOI). Creating an authentic sense of place was critical to the success of the respondents. Further, the most important evaluation criteria for respondents was “how well does your organization understand the Boise community and brand.”
Extensive research led us to an insight into the one thing that unites them—the land. Whether for farming, sightseeing, recreation or industry, the land is central to life in this part of Idaho. Carrying through the concept “It’s in Our Nature” to the traits and mission of Delaware North, FourthIdea developed icons which were used in text throughout the response to create a winning bid for our client.