Brand Identity


KegWorks is a leading online retailer of home and professional draft beer equipment, bartending tolls, premium cocktail ingredients and novelty items, as well as high quality commercial restaurant and bar supplies and equipment. Located just outside of Buffalo, New York, KegWorks is a privately owned company launched in 1998.

The company recently launched a 3,000 square foot brick and mortar store on Military Road in Buffalo to great success.

FourthIdea was thrilled to be part of the launch, branding the store, design of the architectural signage at roadside, and a promotional campaign.