Cutting-Edge Branding for a Cutting-Edge Company

With their expertise in delivering immediate satisfaction through cutting-edge technology solutions for the financial industry – it was ironic that Demoteller had allowed their own brand and online presence to become dated and antiquated — a statement in stark contrast to how they wanted to be perceived.

FourthIdea was engaged to update the brand identity and develop a web presence that was worthy of a company that has a customer base that includes over 6,000 financial institutions. FourthIdea created a new progressive logo that better balances the contemporary spirit of Demoteller with their roots in technology and security. The website was created to project the company’s innovative reputation and pioneering solutions, along with responsive design that allows the site to be completely mobile-optimized.