Given the popularity of this unique American sport, KanJam has continuously grown since inception in the 1990’s. In an effort to reignite the brand and deliver a premium shopping experience, KanJam recently launched the redevelopment of a fully responsive website. The site will serve as the central marketing tool to provide credibility and create a “warm” prospect for the KanJam team.
In an effort to win the hearts of KanJam loyalists, FourthIdea worked collaboratively with KanJam to ensure the brand personality, strategy and messaging align to reignite the KanJam brand – one that pulls prospects into the sales cycle.