Louie's 50th Anniversary Campaign

Louie's Texas Red Hots

Celebrating 50 Years of Sauciness

Louie’s Texas Red Hots and their signature sauce have been a staple of the Buffalo food scene for over 50 years. For their golden anniversary, they decided to run a Take It Back Tuesday promotion.

Every Tuesday for the months of February, March, April and May they would roll prices back to what they were in the 60s, 70s, 80s and 90s, respectively.


Our creative approach was to focus on what was hot in the world of art, music and entertainment during these particular decades and tie it into the Louie’s brand. Designed as illustrative movie posters, this campaign showed the strength and longevity of Louie’s brand.