Digital Campaign

Niagara USA

Standing shoulder to shoulder.

It’s an age old challenge—how to drive demand for a travel and tourism destination in its shoulder seasons. FourthIdea, working alongside its AOR client Niagara USA, developed an online campaign for the Spring of 2016, to build excitement around an early season adventure in and around the Niagara region.

The result was a meaningful lift in occupancy and the associated lift in per cap spending. Niagara Falls USA proudly represents one of the world’s most famous destinations and the Niagara region at large.