Niagara NOW! Magazine

Niagara USA

Making a world wonder a wonderful experience.

Published annually, the Niagara NOW! is Niagara USA’s primary marketing tool for getting people to explore beyond the world-class attraction that is Niagara Falls. In years past, the Niagara Now! was treated as a large format brochure. This year the project was awarded to FourthIdea and we decided on a different approach.

Taking a more editorial tact, we decided to tell very human stories about the many attractions in Niagara USA from the point of view of the people who live and breathe them everyday. We didn’t just describe the attractions, we detailed the experience you have with them. Utilizing vibrant photography that actually showed emotional reactions to the region, we created a visual narrative that told the story of Niagara USA.