COMBINING LEGAL AND TECHNOLOGY INTO ONE BRAND

BECKAGE LAW

Jennifer Beckage, a renowned attorney in the area of cybersecurity, had left the law firm she’d been working for, and was opening her own. She gathered together a talented staff under the Beckage brand—the only problem was that she had no brand.

SKILLS + SERVICES

  • Brand Strategy

  • Creative Services

  • Account Service + Project Management

  • Website Design + Development

When faced with the complex, the best strategy is always to simplify.

PROJECT INSIGHT:

On the surface this seemed liked a complicated endeavor. How to bring such disparate industries together under one umbrella brand? When faced with the complex, the best strategy is always to simplify. We found that protection and progress were genuinely part of both the legal and cybersecurity aspects of the Beckage mission, and then found a simple way to incorporate those two basic ideas in the logo and website.

SCOPE OF WORK:

  • Brand Identity + Tagline
  • Collateral
  • Website Refresh