HARNESSING THE POWER OF A GLOBAL ICON
DESTINATION NIAGARA USA
As agency of record for this iconic destination, we are proud to have worked closely with the Niagara Falls USA team to re-brand the destination and subsequently develop a creative strategy that has led to many influential campaigns over the years. From annually creating the brand’s flagship Travel Guide to multi-channel campaigns that build engagement with major feeder markets, we laid the foundation for a singularly compelling brand story.

SKILLS + SERVICES
- Creative Services
- Account Service + Project Management
- Photo Shoot Supervision
- Video Production Services
- 360° VR Video Production
- Post Supervision
- Print Production Management
We all know what Niagara Falls looks like. What people didn’t know was how immersive an experience a visit could be.


PROJECT INSIGHT:
It’s an incredible honor to be the stewards of such a world renowned brand. As such, it takes diligence to make sure that the many different marketing initiatives all come from one voice and vision.

SCOPE OF WORK:
- Brand Identity + Tagline
- Travel Guide
- 2:00 Brand Anthem Video
- :30, :15 and :06 Online Videos
- Digital Campaigns
- Print Campaigns
- Collateral
- Out of Home Campaigns
- Website Design
- 360° VR Videos