HARNESSING THE POWER OF A GLOBAL ICON

DESTINATION NIAGARA USA

As agency of record for this iconic destination, we are proud to have worked closely with the Niagara Falls USA team to re-brand the destination and subsequently develop a creative strategy that has led to many influential campaigns over the years. From annually creating the brand’s flagship Travel Guide to multi-channel campaigns that build engagement with major feeder markets, we laid the foundation for a singularly compelling brand story.

SKILLS + SERVICES

  • Creative Services
  • Account Service + Project Management
  • Photo Shoot Supervision
  • Video Production Services
  • 360° VR Video Production
  • Post Supervision
  • Print Production Management

We all know what Niagara Falls looks like. What people didn’t know was how immersive an experience a visit could be.

PROJECT INSIGHT:

It’s an incredible honor to be the stewards of such a world renowned brand. As such, it takes diligence to make sure that the many different marketing initiatives all come from one voice and vision.

SCOPE OF WORK:

  • Brand Identity + Tagline
  • Travel Guide
  • 2:00 Brand Anthem Video
  • :30, :15 and :06 Online Videos
  • Digital Campaigns
  • Print Campaigns
  • Collateral
  • Out of Home Campaigns
  • Website Design
  • 360° VR Videos