Creating a bank spot that doesn’t look like a bank spot
A strong regional player in financial services, Evans Bank wanted a spot that disrupted the status quo for traditional banking.
SKILLS + SERVICES
Brand Strategy/Creative Brief
The Most common tactics can have stopping power if re-imagined the right way.
A bank testimonial doesn’t have to look, feel, or sound like a bank testimonial. It took pushing the art direction and finding the right story to tell to create a truly cinematic experience.
SCOPE OF WORK:
:60, :30, :15 and :06 Broadcast Spots
:15 Radio Spot