Creating a bank spot that doesn’t look like a bank spot

EVANS BANK

A strong regional player in financial services, Evans Bank wanted a spot that disrupted the status quo for traditional banking.

SKILLS + SERVICES

  • Brand Strategy/Creative Brief

  • Project Management

  • Creative Services

  • Broadcast Production

  • Post Supervision

The Most common tactics can have stopping power if re-imagined the right way.

PROJECT INSIGHT:

A bank testimonial doesn’t have to look, feel, or sound like a bank testimonial. It took pushing the art direction and finding the right story to tell to create a truly cinematic experience.

SCOPE OF WORK:

  • :60, :30, :15 and :06 Broadcast Spots

  • :15 Radio Spot