AN ICONIC DESTINATION.
AN ICONIC BRAND.

VISIT GRAND CANYON

At FourthIdea, we had the unique privilege and opportunity to design a new brand identity for the Grand Canyon. Jobs, simply, do not get bigger than this.

SKILLS + SERVICES

  • Creative Strategy
  • Account Service + Project Management
  • Art Direction + Graphic Design

WHEN “GRAND” IS IN THE NAME, THE BRAND HAS TO BE LARGER THAN LIFE.

PROJECT INSIGHT:

Designing a brand new identity system for the South Rim of Grand Canyon National Park required an involved understanding of the brand’s heritage and culture.

SCOPE OF WORK:

  • Brand Identity + Tagline
  • Collateral
  • Merchandise