AN ICONIC DESTINATION.
AN ICONIC BRAND.
VISIT GRAND CANYON
At FourthIdea, we had the unique privilege and opportunity to design a new brand identity for the Grand Canyon. Jobs, simply, do not get bigger than this.
SKILLS + SERVICES
- Creative Strategy
- Account Service + Project Management
- Art Direction + Graphic Design
WHEN “GRAND” IS IN THE NAME, THE BRAND HAS TO BE LARGER THAN LIFE.
Designing a brand new identity system for the South Rim of Grand Canyon National Park required an involved understanding of the brand’s heritage and culture.
SCOPE OF WORK:
- Brand Identity + Tagline