MOVING MANUFACTURING FORWARD

SHIFT MFG

Buffalo Manufacturing Works was launching an initiative to help advanced manufacturers identify and implement new technologies. This new program needed a compelling name, brand and website to help take it into high gear.

Shift MFG

SKILLS + SERVICES

  • Primary Research

  • Account Service + Project Management

  • Brand Strategy

  • Creative Services

  • Website Design + Development

Understanding the target market, their wants and pain points, is key to crafting a brand that resonates.

PROJECT INSIGHT:

Buffalo has a rich history in manufacturing. Elevating that heritage into modern times and keeping the copy succinct and direct, the Shift brand captured the attention of those who didn’t have time to look beyond what was happening on their shop floor.

SCOPE OF WORK:

  • Brand Position

  • Brand Name, Identity + Tagline

  • Website

  • Social Media Campaign

  • Online Video