Creating a reMARQable Brand

TRAVEL MARQUETTE

Known for its natural beauty, outdoor adventure and inaccessibility, being in Michigan’s Upper Peninsula, Marquette was looking to create a new brand that gracefully wove together its remarkably beautiful outdoor life with the culture and urbanity of its downtown area.

SKILLS + SERVICES

  • Market Research

  • Account Service + Project Management

  • Brand Strategy

  • Creative Services

Our 4 phase process helps to guide us on a path that leads to a brand that is authentic, impactful and relevant.

PROJECT INSIGHT:

There is a distinction between evolution and revolution when it comes to brands. Revolution is a re-creation. Evolution is moving the brand from where it is to a little farther down the road. While we wanted to add an element of sophistication to Marquette, we never wanted to lose sight of what it made it unique and authentic.

SCOPE OF WORK:

  • Discussion Guide Design

  • Focus Group Management

  • Brand Position + Creative Brief

  • Brand Identity + Tagline

  • Brand Creative Concept

  • Print Campaign