Envisioning a brand that makes a difference

VIA, FORMERLY OLMSTED CENTER FOR SIGHT

The Olmsted Center of Sight is an organization that is dedicated to helping the visually-impaired community. As such, they needed a new name and brand that was tightly aligned with that mission, one that conveyed the empowerment and independence the organization delivers to people with every form of visual impairment.

SKILLS + SERVICES

  • Market Research

  • Brand Identity, Strategy & Design

  • Creative Services

  • Website Design

Branding creates a clearly defined path forward for the organization.

PROJECT INSIGHT:

The success of any new brand lies in its ability to create true emotional relevance and resonance with its intended audiences.

SCOPE OF WORK:

  • Primary Research

  • Brand Position + Creative Brief

  • New Name

  • New Brand; Logo + Tagline

  • Brand Identity Suite

  • Website Design