Envisioning a brand that makes a difference
VIA, FORMERLY OLMSTED CENTER FOR SIGHT
The Olmsted Center of Sight is an organization that is dedicated to helping the visually-impaired community. As such, they needed a new name and brand that was tightly aligned with that mission, one that conveyed the empowerment and independence the organization delivers to people with every form of visual impairment.


SKILLS + SERVICES
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Market Research
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Brand Identity, Strategy & Design
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Creative Services
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Website Design
Branding creates a clearly defined path forward for the organization.

PROJECT INSIGHT:
The success of any new brand lies in its ability to create true emotional relevance and resonance with its intended audiences.


SCOPE OF WORK:
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Primary Research
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Brand Position + Creative Brief
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New Name
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New Brand; Logo + Tagline
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Brand Identity Suite
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Website Design